Education Series Enrollment

The Importance of Customer Data

Wednesday, November 19, 2025 - 3:30pm Mountain | 5:30pm Eastern

This education session will focus on how collecting and managing customer data drives both service quality and long-term marketing success.

In today's competitive automotive glass market, success isn't only measured by how many windshields you replace, but by how well you understand and retain your customers. This webinar explores how collecting accurate customer data at every touchpoint transforms your shop's operations, communication, marketing, and long-term profitability. Participants will learn why gathering email, mobile, and address information is critical for compliance, marketing, and safety follow-up, and how to use this data ethically and effectively to drive customer loyalty, reputation, and repeat business.

In this course you will learn:

• Why capturing email, phone, and address on every service order matters
• How accurate data fuels follow-up communication and reputation management
• Building loyalty through personalized post-service engagement
• Leveraging customer data for targeted seasonal promotions

Sign up below to reserve your space at this important educational event.