2009 IGA Marketing Conference
Event and Seminar Schedule 
November 6-7, 2009
Mandalay Bay Convention Center
Las Vegas, NV

The below seminar schedule is tentative and subject to change without notice. Attendees should check back often for any changes or updates.

Friday, November 6, 2009

7:30 a.m. – 6:00 p.m. 
Conference Registration Open 

6:00 p.m. – 8:00 p.m.
Welcoming Cocktail Party

The cocktail party is the best time to socialize and get to know others who are attending the conference—some for the first time. Repeat attendees can renew business alliances while neophytes can build professional connections over beverages and finger-foods.

Saturday, November 7, 2009

7:30 a.m. – 3:00 p.m. 
Conference Registration Open  

8:00 a.m. – 8:50 a.m.
State of the IGA

The IGA will update members on the projects that are currently in progress to serve independent shops. Find out what to expect in the next year from the Independent Glass Association and how you can get involved to help fight for the rights of the independents in your state.

Speaker(s): Dave Zoldowski, Auto One, IGA President and member of the board of directors

9:00 a.m. – 9:50 a.m.
Bear vs. Steer: The California Steering Battle

A warrior in the fight against steering will discuss what working on the California steering fight was like and what he learned from his experiences fighting against illegal practices. He will also talk about how to put this information into practice in your own state.

Speaker: Allen Wood, executive director of the Collision Repair Association of California who recently fought a tough case against steering in California.

9:00 a.m. – 1:00 p.m.
Auto Glass Technician Olympics—Finals (sponsored by the IGA)

9:00 a.m. – 3:00 p.m.
Auto Glass Expo @ NACE

10:00 a.m. – 10:50 a.m.
Super Sized Business Strategies

The owner of one of the countries fastest growing AGRR firms will share some of his strategies for growing his business from one location to 14 locations. Come learn what worked and didn’t work and how you can position your company for growth – even in a down economy.

Speaker: Troy Mason, owner and founder of Techna Glass, a 14-shop independent chain headquartered in Utah.

11:00 a.m. – 11:50 a.m.
Internet Marketing: Optimizing Your Local Search

Using the Yellow Pages is old news. The majority of auto glass business is done right over the Internet and it’s about time you get the Internet working for you. Learn how to market your company over the Internet in an effective and valuable manner that increases your company’s business.

Speaker: Mike Jones, president of GTS Services

12:00 p.m. – 1:00 p.m.
Lunch Time

1:00 p.m. – 1:50 p.m.

Twitter, What is That? Social Networking 101

 Twitter and Facebook and Linked-In, oh my! They are not just for kids these days. Social networking plays an important role in today’s business world and understanding how it works can give you the edge over your competition. Come learn about the different trends in social networking and what these tools can do to boost your business and bring in new clientele.

Speaker: Scott Orth, independent consultant that works with small to mid-size companies to improve their online success, and works on-contract with larger organizations to design, construct and perfect in-house Internet marketing teams and services.

2:00 p.m. – 2:50 p.m.
Selling Quality Over Price

The best selling point you have is good quality. In a world where cheap prices are a top priority, learn how to educate consumers on the importance of good quality and safety. This is an opportunity for glass shops to learn how to enhance and promote the quality of their work over the cheap prices that others offer.

Speaker(s): Dan Molloy, founder and president of Molloy Business Development Group has over 30 years of sales and marketing experience.

3:00 p.m. – 3:50 p.m.
TV Ad Buying for Glass Shops

How do you bring new customers in your door? Discover an effective approach to buying advertising time on local television that can boost the number of customers that walk in your door daily. Dr. Chip will share what has worked for them and how you can make their advertising plan work for you.

Speaker: Gerry Zwart, owner of Clearview Windshields, Inc. Gerry has become known in his region as “Dr. Chip” and had been using television advertising for many years.

4:00 p.m. – 5:00 p.m.
IGA Auto Glass Technician Certification Exam

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CLICK HERE to become an IGA member.